Google Analytics Individual Qualification

Google Analytics Individual Qualification Exam Answers 2020

The duration of exam is 90 minutes
The exam have 70 questions
The passing score is 80%
Its validity period of 12 months

1，What feature collects company-specific data such as Member Status?

· Custom Filter

· Event Tracking

· Custom Dimension

· Custom Metric

2，Which kinds of hits does Google Analytics track?

· Pageview

· Event

· All of the above

· Transaction

3，To recognize users across different devices, what feature must be enabled?

· Audience Definitions

· Attribution Models

· Google Ads Linking

· User ID

4，In Multi-Channel Funnel reports, how are default conversions credited?

· Second to last campaign, search or ad

· Equal credit along the conversion touchpoints

· Last campaign, search or ad

· First campaign, search or ad

5，What report indicates the pages of a website where users first arrived?

· Landing Pages report

· Pages report

· Location report

· All Pages report

6，What feature is required to send data from a web-connected device (like a point-of-sale system) to Google Analytics?

· The Measurement Protocol

· Data Import

· Browser cookies

· The Networking Protocol

7，What is not considered a default “medium” in Google Analytics?

· referral

· google

· organic

· cpc

8，What is the set of rules that determines how sales and conversions get credited based on touch-points in the conversion path?

· Attribution modeling

· Conversion tracking

· Channel Groupings

· Multi-Channel Funnels

9，What metric-dimension combination is not valid?

· Avg. Time on Page / Device Category

· Sessions / Bounce rate

· Sessions / Source

· Total Events / User Type

10，Which reports indicate how traffic arrived at a website?

· Demographics

· Geo

· All Traffic

· Behavior

11，In views that don’t have data import enabled, Custom Dimensions values may be viewed for dates before the Custom Dimension was created.

· TRUE

· FALSE

12，Custom Dimensions can be used as what?

· Primary dimensions in Custom Reports

· All of the above

· Secondary dimensions in Custom Reports

· Secondary dimensions in Standard reports

13，What feature must be enabled to use Multi-Channel Funnels?

· Custom Dimensions

· Advertising Features

· Goals or Ecommerce

· In-page Analytics

14，What data table display compares report metrics to the website average?

· Pivot

· Percentage

· Performance

· Comparison

15，View filters are applied in what order?

· Creation date

· Random order

· Sequential order

· Alphabetical order

16，Auto-tagging is used to collect data from what kind of traffic?

· Social media traffic

· Social media traffic

· Google Ads Campaign traffic

· Website referral traffic

17，What report indicates where users start or exit the conversion funnel?

· Goal Flow

· Treemaps

· Cohort Analysis

· User Timings

18，Which parameters can be included with an event hit for reporting?

· Event, Category, Action, Label

· Category, Action, Label, Unique Events

· Category, Action, Label, Value

· Category, Action, Label, Total Events

19，What Remarketing audiences cannot be defined by default?

· Users who speak a particular language

· Users who visited a physical store

· Users who played a video on a website

· Users who visited a specific page on a website

20，What data is Google Analytics Goals unable to track?

· Customer’s lifetime value

· Making a purchase

· Signing up for a newsletter

· Watching a video

21，In Custom Reports, what must metrics and dimensions share in order to report accurately?

· Same view

· Same scope

· Same Custom Report

· Same index

22，What is used to create Smart Goals?

· Machine-learning algorithms

· Custom Reports

· Analytics Goals

· Remarketing audience

23，Which three campaign parameters are recommended to manually track campaigns?

· Medium, Source and Content

· Campaign, Content and Term

· Medium, Source and Campaign

· Source, Content and Term

24，Filters cannot perform what action on collected data?

· Include data from specific subdomains

· Include shopping preferences

· Convert dynamic page URLs to readable text strings

· Exclude traffic from particular IP addresses

25，If a user watches a video with event tracking three times in a single session, Analytics will count how many Unique Events?

· 2

· 6

· 1

· 3

26，What scope levels available for dimensions and metrics?

· Event-level, duration-level, transaction-level, or user-level scope

· Event-level, session-level, transaction-level, or user-level scope

· Location-level, duration-level, product-level, or user-level scope

· Hit-level, session-level, product-level, or user-level scope

27，Which assets cannot be shared in the Solutions Gallery?

· Goals

· Segments

· Custom reports

· Custom Dimensions

28，Which Goals are available in Google Analytics?

· Destination, Event, Duration, Pages/Screens per Session

· Location, Event, Time, Users per Session

· Destination, Event, Pageview, Social

· Pageview, Event, Transaction, Social

29，What report identifies browsers that may have had problems with a website?

· The Active Users report

· The Browser and OS report

· The Source/Medium report

· The New vs Returning report

30，What scope would be set for a Custom Dimension that reports membership status for a customer rewards program?

· Session

· Hit

· Product

· User

31，To track users and sessions across multiple domains, what first must be set up?

· Data Import

· Ad Exchange Linking

· Cross-domain tracking

· Google Ads Linking

32，When the same default tracking code is installed on pages with different domains, what will result?

· Analytics will associate users and sessions with a single domain

· Analytics will not associate users and sessions with any domain

· Analytics will send an alert about duplicate data collection

· Analytics will associate users and sessions with their respective domains

33，What feature would be used to collect how many times users downloaded a product catalog?

· Custom Report

· Event Tracking

· Calculated Metrics

· Custom Dimension

34，What is a “secondary dimension” in Google Analytics?

· An additional report dimension for more specific analysis

· A dashboard widget that offers more specific analysis

· A visualization to understand the impact of data

· An additional report metric for more specific analysis

35，When will Google Analytics be unable to identify sessions from the same user by default?

· When the sessions happen in the same browser on the same device

· When the sessions share the same browser cookie

· When the sessions happen in different browsers on the same device

· When the sessions happen in the same browser on the same day

36，What report shows which web pages get the most traffic and highest engagement?

· Frequency and Recency report

· Active Users report

· Engagement report

· All Pages report

37，What is not considered a “source” in Google Analytics by default?

· email

· (direct)

· google

· googlemerchandisestore.com

38，If a user visits a web page with an embedded video, leaves without clicking on anything, and the session times out, how will Google Analytics report the session?

· As an event

· As a click

· As a bounce

· As an interaction

39，What is not a benefit of Google Analytics Remarketing?

· Show customized ads to customers who have previously visited your site

· Allow customers to quickly reorder an item they have previously purchased

· Create remarketing lists without making changes to your existing Analytics snippet

· Create remarketing lists based on custom segments and targets

40，View filters may be applied retroactively to any data that has been processed.

· False

· True

41，What report shows the percentage of traffic that previously visited a website?

· Behavior > Frequency and Recency report

· Interests > Affinity categories report

· All traffic > Referrals report

· Behavior > New vs returning report

42，Once filters have been applied, what is the option to recover filtered data?

· Filtered data is not recoverable

· Data may be recovered within 10 days

· Data may be recovered within 30 days

· Data may be recovered within 5 days

43，For autotagging, what parameter does Google Ads include in the destination URL?

· adid=

· urlid=

· utm=

· gclid=

44，What report shows the percent of site traffic that visited previously?

· Sales Performance report

· Frequency & Recency report

· Referrals report

· New vs Returning report

45，What report shows users who initiated sessions over 1-day, 7-day, 14-day, and 30-day periods?

· Active Users report

· User Explorer report

· Users Flow report

· Cohort Analysis report

46，To view accurate data in a Custom Report, what action should be avoided?

· Pair metrics and dimensions of different scopes

· Use multiple dimensions together in the same report

· Create a report with Custom Metrics

· Use a Custom Dimension as a primary dimension

47，How would a view filter be configured to include only users from Brazil and Argentina?

· Filter 1: include Brazil > Filter 2: include Argentina

· Filter 1: include Argentina > Filter 2: include Brazil

· Filter 1: include Brazil or Argentina

· Filter 1: exclude all countries except Brazil and Argentina

48，What cannot be collected by the default Analytics tracking code?

· Device and operating system

· User’s favorite website

· Page visits

· Browser language setting

49，Views can include website data collected before the view was created.

· FALSE

· TRUE

50，What report shows which types of mobile devices visited a website?

· Technology > Network report

· Site Content > Landing Page report

· Mobile > Devices report

· All Traffic > Source/Medium report

51，Within how many days can a deleted view be restored?

· 25

· 5

· 35

· 15

52，What is not a benefit of using segments to analyse data?

· Isolate and analyse specific conversion paths using conversion segments

· Permanently modify the data in a view

· Analyse users by single or multi-session conditions

· Compare behavior metrics for groups of users like Converters vs non Converters

53，What report provides data on how specific sections of a website performed?

· Location report

· Frequency and Recency report

· Content Drilldown report

· Top Events report

54，What criteria could not be used to create a Dynamic Remarketing audience?

· Users who returned an item they purchased

· Users who viewed a homepage

· Users who viewed a search result page on a website

· Users who viewed product-detail pages

55，What report shows a visual representation of user interactions on a website?

· Behavior Flow report

· Landing Pages report

· Content Drilldown report

· Treemaps report

56，A new Custom Channel Group may be applied retroactively to organise data that has been previously collected.

· True

· False

57，When linking a Google Ads account to Google Analytics, what is not possible?

· Import Analytics Goals and transactions into Google Ads as conversions

· Adjust keyword bids in Google Ads from Google Analytics

· View Google Ads click and cost data next to site engagement data in Analytics

· Create remarketing lists in Analytics to use in Google Ads campaigns

58，What asset is used to build a remarketing list?

· Custom Dimension

· Custom Segment

· Custom Report

· Custom Metric

59，If the Google Merchandise Store sets up a URL goal of “/ordercomplete” and a Match Type of “Begins with”, which of the following pages on www.googlemerchandisestore.com will NOT count as a goal?

· /ordercomplete.php

· /ordercomplete/index.html

· /ordercomplete/thank_you.html

· /order/complete.php

60，What does assigning a value to a Google Analytics Goal enable?

· Track actual revenue from conversions

· Track real-time business revenue

· Analyze a website conversion funnel

· Compare goal conversions and measure changes to a website

61，When does a default Analytics session expire?

· When a user is inactive on a web page for more than 30 minutes

· After 30 minutes, regardless of user activity on a web page

· At noon every day

· When a user opens a new browser window

62，What report indicates the last page users viewed before leaving a website?

· Landing Pages report

· All Pages report

· Exit Pages report

· Pages report

63，Google Analytics cannot collect data from which systems by default?

· Offline inventory database

· Websites

· Online point-of-sale systems

· Mobile devices

64，What would prevent data from appearing in a Custom Report?

· Too many metrics in a Custom Report

· A filter that removes all the data

· Custom Report isn’t shared with users in the same view

· Too many dimensions in a Custom Report

65，Where should the Analytics tracking code be placed in the HTML of a webpage for data collection?

· Just after the opening <head> tag

· Just before the closing </body> tag

· Just after the opening <body> tag

· Just before the closing </head> tag

66，Segments will not allow you to do what?

· Create subsets of sessions or users

· Permanently alter data

· Build custom Remarketing lists

· Isolate and analyze data

67，To recognize users across different devices, what is required for User ID?

· A new Analytics account for reporting

· Google Tag Manager

· Sign-in that generates and sets unique IDs

· All of the above

68，What channel is not included in the default Channels report?

· Direct

· Display

· Organic Search

· Device

69，What is not a filter setting for data in views?

· Modify

· Include

· Restore

· Exclude

70，What feature can join offline business systems data with online data collected by Google Analytics?

· Data import

· Goal tracking

· User ID

· Google Ads Linking

72，Which reports indicate how website referrals, organic search and ad campaigns assisted in conversions?

· Goals reports

· Acquisition reports

· Multi-Channel Funnel reports

· Ecommerce reports

73，In Multi-Channel Funnel Reports, what channel would not be credited with a conversion?

· Paid and organic search

· Website referrals

· Social network

· Television commercials

74，What type of Custom Report shows a static sortable table with rows of data?

· Flat Table

· Explorer

· Map Overlay

· Pivot Table

75，What feature is required to track customer search terms on a website?

· Enhanced Ecommerce

· Site Search

· Data Import

· Search filters

76，What is a “metric” in Google Analytics?

· The numbers in a data set often paired with dimensions

· The dates in a date range

· A segment of data separated out in a report for comparison

· A dimension that can help analyze site performance

77，What criteria cannot be used to create a Custom Segment?

· Ad type

· Dimensions

· Metrics

· Sequences of user actions

78，Which default traffic source dimensions does Google Analytics report for each website visitor?

· Campaign and Ad Content

· Source and Campaign

· Source and Medium

· Campaign and Medium

79，Which user characteristic may NOT be used to change keyword bids in Google Ads?:

· time of day

· location

· device

· ad preference

80，When does the Analytics tracking code send a pageview hit to Google Analytics?

· Every time a user adds an item to an online shopping cart

· Every time a user clicks a video on a website

· Every time a user searches on a website

· Every time a user loads a webpage with embedded tracking code

81，What campaigns require manual tags on destination URLs for tracking?

· None of the above

· Google Ads campaigns

· Autotagged campaigns

· Email campaigns

82，What filter would only include data from a campaign titled “Back to School” in Campaign reports?

· Custom Include filter with field “Page Title” and pattern “back to school”

· Custom Include filter with field “Campaign Name” and pattern “back to school”

· Custom Search and Replace filter with field “Campaign Name”, string “back to school”, and pattern “include”

· Predefined Include filter with “traffic to the hostname” “that are equal to” “back to school”

83，What scope applies to Custom Metrics?

· Customer

· Session

· Hit

· User

84，What report compares metrics based on user acquisition date over a series of weeks?

· User Explorer

· Active Users

· Users Flow

· Cohort Analysis

85，The default session timeout duration in Google Analytics is how many minutes?

· 5

· 10

· 30

· 20

86，What data does Google Analytics prohibit collecting?

· Product SKU(s)

· Billing city

· Purchase amount

· Personally identifable information

87，Using a standard Google Analytics configuration, which characteristics cannot be used to create a custom segment?

· Users 25 to 34 years old who have their browser set to Spanish

· Users who engaged in a social media or email campaign

· Users who viewed a page on a website, then watched a video

· Users who are female and have children

88，If a Destination Goal is created for a newsletter sign-up and a user completes the newsletter sign-up three times in three separate sessions, how many Goal conversions will Google Analytics count?

· 3

· 2

· 6

· 1

89，What is a “dimension” in Google Analytics?

· An attribute of a data set that can be organized for better analysis

· The lifetime value of a user in a given date range

· A report that offers different demographic information about your audience

· A comparison of data between two date ranges

90，What feature is required to collect the number of comments users posted to a web page?

· Custom Channel Groupings

· Calculated Metric

· Custom Dimension

· Custom Metric

91， Which metric reports on how often a channel contributes to a conversion prior to last-click attribution?

· Primary conversion

· Second-to-last-click attribution

· Assisted conversion

· Secondary conversion

92，What is the “Bounce Rate” in Google Analytics?

· Percentage of visits when a user landed on a website and exited without any interactions

· Number of times users returned to a website in a given time period

· Percentage of total site exits

· Percentage of sessions in which a user exits from a homepage

93，What model represents the hierarchical structure of a Google Analytics account?

· Property > Account > View

· Account > Property > View

· View > Account > Property

· Account > View > Property

94，To increase the speed at which Google Analytics compiles reports, what action could be taken?

· Choose “Faster response” in the sampling pulldown menu

· Apply an advanced filter to the report

· Remove any filters on the view

· Choose “Greater precision” in the sampling pulldown menu

95，Sampling is applied to reports before segmentation.

· TRUE

· FALSE

96，If a web page visitor clears the Analytics cookie from their browser, what will occur?

· All of the above

· Analytics will set a new browser cookie the next time a browser loads a tracked page

· Analytics will set a new unique ID the next time a browser loads a tracked page

· Analytics will not be able to associate user behavior data with past data collected

97，Which reports require the activation of Advertising Features?

· Geo reports

· Cohort Analysis reports

· Real-time reports

· Demographics and Interests reports

98，When does the tracking code send an event hit to Google Analytics?

· Every time a user performs an action with pageview tracking implemented

· Every time a user adds an event to their calendar

· Every time a user performs an action with event tracking implemented

· Every time a user makes a reservation

99，What campaign parameter is not available by default in Google Analytics ?

· utm_content

· utm_source

· utm_medium

· utm_adgroup

100，Sharing a Custom Report will share the report configuration and data included in the report.

· TRUE

· FALSE