Google Certification Answers 2020: Google Ads Search Advertising Assessment Answers

Showing posts with label Google Ads Search Advertising Assessment Answers. Show all posts

Your average bid is US$10 and you’ve enabled enhanced cost-per-clickbidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC canraise your bid to which amount when Google Ads sees an auction that’smore likely to lead to a sale?

September 24, 2020

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC ca...

Jonathan, who has a Bay Area sailing excursion business, notices thathis text ads show below a competitor’s in search results when peopleenter keywords like “sailing excursions on San Francisco Bay.” Whichautomated bid strategy could help him attain the top position?

September 24, 2020

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people...

Obi added a sitelink extension to her text ad and and wants it to showas often as possible. What’s the best way to achieve this?

September 24, 2020

Obi added a sitelink extension to her text ad and and wants it to show as often as possible. What’s the best way to achieve this? Lowe...

An advertiser makes edits to an ad and notices that its position islower than that of the previous version. What’s the most likely cause?

September 24, 2020

An advertiser makes edits to an ad and notices that its position is lower than that of the previous version. What’s the most likely cause?...

Maria would like to target people who’ve already browsed her onlineclothing boutique by offering them a 10% discount on their firstpurchase. What tool should she use to reach these people on the SearchNetwork?

September 24, 2020

Maria would like to target people who’ve already browsed her online clothing boutique by offering them a 10% discount on their first purch...

How might you explain to an account manager why she should identify howmuch a conversion costs when setting up conversion tracking for aclient’s Search Network campaign?

September 24, 2020

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a ...

Which statement about ad extensions isn’t true?

September 24, 2020

Which statement about ad extensions isn’t true? They tend to improve an ad’s visibility They can help improve clickthrough rate ...

You’re tracking conversions in a budget-constrained campaign. If youraise cost-per-click (CPC) bids within the budget constraint, whichresult is most likely?

September 24, 2020

You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which r...

Yoon, who sells designer jeans, has a mobile app to help womendetermine what leg style looks best on their body type. What could shedo to bring in more prospective customers?

September 24, 2020

Yoon, who sells designer jeans, has a mobile app to help women determine what leg style looks best on their body type. What could she do t...

According to 2015 Google Trends data, which term would consumers onmobile phones be most likely to type in a search engine?

September 24, 2020

According to 2015 Google Trends data, which term would consumers on mobile phones be most likely to type in a search engine? Shoe stor...

If you want to prioritize downloads of your mobile app instead ofvisits to your mobile site, you should:

September 24, 2020

If you want to prioritize downloads of your mobile app instead of visits to your mobile site, you should: create a Universal App campa...

An advertiser attempts to enable target cost-per-acquisition (CPA)bidding but the option isn’t available. The most likely reason is thatthe advertiser:

September 24, 2020

An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that ...

Having launched her first Search campaign, Asha wants to know just howmany calls are being generated from the number in her ads, on herwebsite, or clicks on a phone number on her mobile website. Whatconversion source should she track?

September 24, 2020

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her w...

You’re tracking conversions in a budget-constrained campaign. If youraise cost-per-click (CPC) bids within the budget constraint, whichresult is most likely?

September 24, 2020

You’re tracking conversions in a budget-constrained campaign. If you raise cost-per-click (CPC) bids within the budget constraint, which r...

You’re reviewing the paid & organic search report for a client who runsa Maui snorkeling tour business, and you see that her business appearsonly in organic search for queries such as “boat snorkeling tour” and“beachside snorkeling tour.” You can use this information to:

September 24, 2020

You’re reviewing the paid & organic search report for a client who runs a Maui snorkeling tour business, and you see that her business...

An ad group contains the phrase-matched keyword “underwater camera.”Which search query may trigger an ad in this ad group to be shown?

September 24, 2020

An ad group contains the phrase-matched keyword “underwater camera.” Which search query may trigger an ad in this ad group to be shown? ...

If your campaign’s daily budget is US$20, how much of your budget canbe spent to show your ads on certain days, based on fluctuations intraffic?

September 24, 2020

If your campaign’s daily budget is US$20, how much of your budget can be spent to show your ads on certain days, based on fluctuations in ...

Google Certification Answers 2020

Your average bid is US$10 and you’ve enabled enhanced cost-per-clickbidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC canraise your bid to which amount when Google Ads sees an auction that’smore likely to lead to a sale?

Jonathan, who has a Bay Area sailing excursion business, notices thathis text ads show below a competitor’s in search results when peopleenter keywords like “sailing excursions on San Francisco Bay.” Whichautomated bid strategy could help him attain the top position?

Obi added a sitelink extension to her text ad and and wants it to showas often as possible. What’s the best way to achieve this?

An advertiser makes edits to an ad and notices that its position islower than that of the previous version. What’s the most likely cause?

Maria would like to target people who’ve already browsed her onlineclothing boutique by offering them a 10% discount on their firstpurchase. What tool should she use to reach these people on the SearchNetwork?

How might you explain to an account manager why she should identify howmuch a conversion costs when setting up conversion tracking for aclient’s Search Network campaign?

Which statement about ad extensions isn’t true?

You’re tracking conversions in a budget-constrained campaign. If youraise cost-per-click (CPC) bids within the budget constraint, whichresult is most likely?

Yoon, who sells designer jeans, has a mobile app to help womendetermine what leg style looks best on their body type. What could shedo to bring in more prospective customers?

According to 2015 Google Trends data, which term would consumers onmobile phones be most likely to type in a search engine?

If you want to prioritize downloads of your mobile app instead ofvisits to your mobile site, you should:

An advertiser attempts to enable target cost-per-acquisition (CPA)bidding but the option isn’t available. The most likely reason is thatthe advertiser:

Having launched her first Search campaign, Asha wants to know just howmany calls are being generated from the number in her ads, on herwebsite, or clicks on a phone number on her mobile website. Whatconversion source should she track?

You’re tracking conversions in a budget-constrained campaign. If youraise cost-per-click (CPC) bids within the budget constraint, whichresult is most likely?

You’re reviewing the paid & organic search report for a client who runsa Maui snorkeling tour business, and you see that her business appearsonly in organic search for queries such as “boat snorkeling tour” and“beachside snorkeling tour.” You can use this information to:

An ad group contains the phrase-matched keyword “underwater camera.”Which search query may trigger an ad in this ad group to be shown?

If your campaign’s daily budget is US$20, how much of your budget canbe spent to show your ads on certain days, based on fluctuations intraffic?

Which is a best practice for writing an effective text ad?

Which ad rotation setting shows all ads in an ad group, even those with a lower clickthrough or conversion rate?

Which statement is true?

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