Google Certification Answers 2020: Google Ads Display Advertising Certification

View–through conversions are available only to:

September 24, 2020

View–through conversions are available only to: advertisers that have implemented conversion tracking advertisers that have implemen...

Which is a benefit of using a Lightbox ad?

September 24, 2020

Which is a benefit of using a Lightbox ad? There’s no cost for engagement with the ad You can use any Display Network targeting meth...

Which manual bidding strategy can you use to increase your reach?

September 24, 2020

Which manual bidding strategy can you use to increase your reach? Cost-per-thousand-viewable impressions Cost–per–day (CPD) Cost-...

True or False: An advertiser can target mobile apps via Google Ads.

September 24, 2020

True or False: An advertiser can target mobile apps via Google Ads. False True

Someone browsing the Internet sees a Google Ads display ad for laptopcomputers on a Display Network site, but doesn’t click on it. Two weekslater, she’s interested in buying a laptop and decides to visit thesite from the ad. She finds the site by doing a Google search, goesdirectly to it, and buys a laptop. In this scenario, view–throughconversions would be valuable for the advertiser because it could:

September 24, 2020

Someone browsing the Internet sees a Google Ads display ad for laptop computers on a Display Network site, but doesn’t click on it. Two wee...

Which ad format is easiest to create and edit, and has the widest reachon the Display Network?

September 24, 2020

Which ad format is easiest to create and edit, and has the widest reach on the Display Network? Rich media ads Text ads Video ads...

You’re setting up a dynamic remarketing campaign for your client whosells educational products. Which best practice should you follow?

September 24, 2020

You’re setting up a dynamic remarketing campaign for your client who sells educational products. Which best practice should you follow? ...

You’d like to create remarketing lists based on your customer’s journeythrough your website so that you can target them with different bids orads. Which category describes the users that visited your homepage, butdidn’t move any further into your site?

September 24, 2020

You’d like to create remarketing lists based on your customer’s journey through your website so that you can target them with different bid...

Frequency capping gives advertisers the ability to specify a limit tothe number of:

September 24, 2020

Frequency capping gives advertisers the ability to specify a limit to the number of: clicks for all viewers clicks for a unique view...

You have a friend who has a small business, and she wants to manage herown Google Ads campaign. She has no experience with Google Ads andwould like to experiment with different options. Which campaign typewould you recommend to start?

September 24, 2020

You have a friend who has a small business, and she wants to manage her own Google Ads campaign. She has no experience with Google Ads and ...

Which ad format is recommended for building awareness?

September 24, 2020

Which ad format is recommended for building awareness? Image ads Dynamic image ads Display ads with location extensions Univer...

The dynamic remarketing tag collects data such as:

September 24, 2020

The dynamic remarketing tag collects data such as: types of pages viewed affinity group characteristics number of code snippets ...

An advertiser who wants to target specific categories of video contenton the Display Network should:

July 22, 2019

An advertiser who wants to target specific categories of video content on the Display Network should: add the keyword “video” to the ca...

James has a campaign for an online training course and wants tounderstand how his campaigns are driving course sales and lessonsign-ups. What information can he learn from conversion tracking?(Choose 2)

July 22, 2019

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. ...

What targeting options are available on the Display Network? (Choose 2)

July 22, 2019

What targeting options are available on the Display Network? (Choose 2) Demographic targeting Remarketing lists for search ads (RLSA...

Which targeting option allows you to re-engage with people who visitedyour site by serving them ads containing the products they viewed ontheir visit?

July 22, 2019

Which targeting option allows you to re-engage with people who visited your site by serving them ads containing the products they viewed on...

Your client wants to reach customers who are browsing content relevantto the company’s keywords and highly likely to buy their products. Yourecommend using the Search Network with Display opt-in because theDisplay option:

July 22, 2019

Your client wants to reach customers who are browsing content relevant to the company’s keywords and highly likely to buy their products. Y...

An advertiser purchasing display advertising through other ad networkscan still benefit from using Google Ads display ads because:

July 22, 2019

An advertiser purchasing display advertising through other ad networks can still benefit from using Google Ads display ads because: the...

Managed placements allow advertisers to:

July 22, 2019

Managed placements allow advertisers to: bid differently for specific placements on the Display Network exclude a specific ad unit...

Your client Ali has a car dealership. She wants to reach people who areactively researching electric cars and ready to buy one. Which type oftargeting would you recommend?

July 22, 2019

Your client Ali has a car dealership. She wants to reach people who are actively researching electric cars and ready to buy one. Which type...

Google Certification Answers 2020

View–through conversions are available only to:

Which is a benefit of using a Lightbox ad?

Which manual bidding strategy can you use to increase your reach?

True or False: An advertiser can target mobile apps via Google Ads.

Which ad format is easiest to create and edit, and has the widest reachon the Display Network?

You’re setting up a dynamic remarketing campaign for your client whosells educational products. Which best practice should you follow?

You’d like to create remarketing lists based on your customer’s journeythrough your website so that you can target them with different bids orads. Which category describes the users that visited your homepage, butdidn’t move any further into your site?

Frequency capping gives advertisers the ability to specify a limit tothe number of:

You have a friend who has a small business, and she wants to manage herown Google Ads campaign. She has no experience with Google Ads andwould like to experiment with different options. Which campaign typewould you recommend to start?

Which ad format is recommended for building awareness?

The dynamic remarketing tag collects data such as:

An advertiser who wants to target specific categories of video contenton the Display Network should:

James has a campaign for an online training course and wants tounderstand how his campaigns are driving course sales and lessonsign-ups. What information can he learn from conversion tracking?(Choose 2)

What targeting options are available on the Display Network? (Choose 2)

Which targeting option allows you to re-engage with people who visitedyour site by serving them ads containing the products they viewed ontheir visit?

Your client wants to reach customers who are browsing content relevantto the company’s keywords and highly likely to buy their products. Yourecommend using the Search Network with Display opt-in because theDisplay option:

An advertiser purchasing display advertising through other ad networkscan still benefit from using Google Ads display ads because:

Managed placements allow advertisers to:

Your client Ali has a car dealership. She wants to reach people who areactively researching electric cars and ready to buy one. Which type oftargeting would you recommend?

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