James has a campaign for an online training course and wants tounderstand how his campaigns are driving course sales and lessonsign-ups. What information can he learn from conversion tracking?(Choose 2)

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)

• How many people sign up for lessons after seeing the ad

• How many liked the ad

• How many people saw the ad

• Which age group and gender is more likely to sign up for a course after seeing the ad