A positioning statement is a quick 90 secondexplanation of what type ofclients you work with, what challenges they face, and how they canbenefit from working with you. When is it appropriate to use apositioning statement?


A positioning statement is a quick 90 secondexplanation of what type of clients you work with, what challenges they face, and how they can benefit from working with you. When is it appropriate to use a positioning statement?





  • When the client does not seem interested in Google Ads

  • When you want the client to see you as a credible resource with solutions that can help him reach his business objectives

  • When the client has a very large budget and needs especially good treatment to ensure he buys Google Ads

  • When the client is not very clear in his responses to your questions and needs more help understanding your role

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