An advertiser attempts to enable target cost-per-acquisition (CPA)bidding but the option isn’t available. The most likely reason is thatthe advertiser:


An advertiser attempts to enable target cost-per-acquisition (CPA) bidding but the option isn’t available. The most likely reason is that the advertiser:


  • has fewer than 5 conversions in the last 15 days

  • is using Google Analytics

  • has fewer than 15 conversions in the last 30 days

  • is using another automated bid strategy


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