An advertiser wants to achieve the top position in paid search results.Which recommendations would improve the likelihood of top ad position?

An advertiser wants to achieve the top position in paid search results. Which recommendations would improve the likelihood of top ad position?

• Improve Quality Score and increase cost-per-click (CPC) bid

• Decrease cost-per-click (CPC) bid and increase daily budget

• Decrease cost-per-click (CPC) bid and decrease dailybudget

• Improve Quality Score and decrease cost-per-click (CPC) bid