Asking a client questions about his desired business objectives is:

Asking a client questions about his desired business objectives is:

• a good idea, because it can lead you to other information that may be valuable in providing additional solutions.

• a good idea, because it makes you sound like you understand the client.

• only important when you are not getting very clear responses about the client’s marketing objectives.

• a bad idea, because the scope is too broad for a marketing meeting.