Having launched her first Search campaign, Asha wants to know just howmany calls are being generated from the number in her ads, on herwebsite, or clicks on a phone number on her mobile website. Whatconversion source should she track?

Having launched her first Search campaign, Asha wants to know just how many calls are being generated from the number in her ads, on her website, or clicks on a phone number on her mobile website. What conversion source should she track?

• Website

• Apps

• Imports

• Phone calls