How might you explain to an account manager why she should identify howmuch a conversion costs when setting up conversion tracking for aclient’s Search Network campaign?

How might you explain to an account manager why she should identify how much a conversion costs when setting up conversion tracking for a client’s Search Network campaign?

• Knowing the cost-per-conversion can help her better optimize the campaign’s bids and budgets

• Cost-per-conversion data can indicate whether her profit will increase

• Knowing the cost-per-conversion can help her better optimize the campaign’s keywords

• Cost-per-conversion data can be compared with competitors’ cost-per-conversion data