Jonathan, who has a Bay Area sailing excursion business, notices thathis text ads show below a competitor’s in search results when peopleenter keywords like “sailing excursions on San Francisco Bay.” Whichautomated bid strategy could help him attain the top position?

Jonathan, who has a Bay Area sailing excursion business, notices that his text ads show below a competitor’s in search results when people enter keywords like “sailing excursions on San Francisco Bay.” Which automated bid strategy could help him attain the top position?

• Enhanced cost-per-click (ECPC)

• Maximize clicks

• Target outranking share

• Target return on ad spend (ROAS)