Paige’s Pet Store is deciding on keywords for a new Google Adscampaign. How should Paige set up her Google Ads keywords?

Paige’s Pet Store is deciding on keywords for a new Google Ads campaign. How should Paige set up her Google Ads keywords?

• Use the Keyword Planner to come up with keyword ideas for Display Network campaigns.

• Use negative keywords for terms that are related to pets and animals.

• Use general keywords to reach a specific audience.

• Bundle similar keywords together in one ad group based on common themes.