Your average bid is US$10 and you’ve enabled enhanced cost-per-clickbidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC canraise your bid to which amount when Google Ads sees an auction that’smore likely to lead to a sale?

Your average bid is US$10 and you’ve enabled enhanced cost-per-click bidding (ECPC). Assuming you haven’t set any bid adjustments, ECPC can raise your bid to which amount when Google Ads sees an auction that’s more likely to lead to a sale?

• US$12

• US$13

• US$14

• US$11