Your client is interested in switching from TV, print, and radioadvertising. What are the return on investment (ROI) benefits of onlineadvertising campaigns?

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns?

• Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount

• Online advertising is always less expensive than traditional media

• Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

• Traditional media generates exposure, but online advertising campaigns can guarantee sales