Conversion Tracking helps you improve the return on investment (ROI)from your online advertising because it:

Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:

• automatically gives you personal details about the people who convert

• shows you which ads lead to customer actions that have value for your business

• focuses on getting customers to complete an online purchase

• measures trends relating to the search terms people have used before seeing your ad